Work in Publishing Week: Publicity

Posted 21.11.19 by Ellie Harlow

Curious about publishing, but want to find out what it’s really like? Who better to share with you what a career is like at Penguin Random House than the people doing these jobs?

During Work in Publishing Week, our colleagues from Marketing, Design, Technology, Production, Publicity, Editorial, Sales and Distribution will share their insights. We’ll also be giving tips from our Resourcing team about how to make your application stand out.

Yesterday we spoke to Sian about Production and today we’re talking to Sriya Varadharajan about Publicity. Sriya is a Press Officer at Michael Joseph.


Hi Sriya, could you tell us one thing that would surprise people about your job?


It’s not all parties! Publicity means shouting about our books in all kinds of creative ways, whether that’s by working with our authors to come up with fascinating feature ideas for newspapers, accompanying our authors to events, getting them on television to talk about why their book matters, or organising an attention-grabbing stunt. Though we do love to party, we get the most satisfaction out of giving our brilliant books the best chance to find their audience.


What skills do you need to work in Publicity?


You need to be flexible and organised, and to have a cool head. Publicity is as much about solving unexpected problems as it is about planning an intricate campaign. Most importantly, you need a sense of creativity and humour!



Top tips for applying for a job in Publicity from our Resourcing team:


Publicity is a great department to get into if you’re great at engaging people, and your enthusiasm is infectious.

We’ll be looking out for evidence that you’re good at being able to convince people. Perhaps you’ve managed to negotiate free products for an assignment, or successfully promoted something you’re passionate about with a social media campaign.

You’d be keeping track of reservations, arrangements, expenses and the smaller details to help projects run smoothly, so we’ll also be looking for some demonstration that you’re organised. Perhaps you’ve been a social secretary for a group, or enjoy arranging events.

If you’ve been part of a project that involved writing, for example for a student publication, tell us in your application. This is an excellent skill set to highlight for writing press releases.


Hear more about what the day to day involves from Tom Hill, Publicity Manager :


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